This Is Coco radiates simple sweetness and joy with a feminine vibe.
Healthy living and the love for plants, sunshine and traveling are expressed through the use of pastel colors and a clean, but warm style.
Minimalism and lightness are essential parts of the brand.
The styling of the recipes follows the same principles; clean backgrounds and few toppings to emphasize the beauty of the dish itself.
The illustration style follows the minimalistic characteristics of the brand: flat design with simple shapes and solid colors, omitting extra details, shadings and textures.
Our primary focus was on creating a clean platform so that the colorful content could fully stand out.
The website ensures easy navigation, with a strong emphasis on functionality to showcase a variety of features, including recipes, DIY beauty tips, blog content, events, and more. Notably, the key focus is on presenting a diverse selection of coconut recipes.
Coconuts are one of these things that make you think about travelling, summer time, tropical destinations and sweet, exotic flavors.
It’s fun to work on a project that has such happy vibes written all over it.
This is exactly what I envisioned This Is Coco to be: fun, sweet, happy and playful! Everyone who sees it says it puts an instant smile on their face. That's what I want to transmit.Erika Broz - This is Coco Founder