This is Coco
- BRANDING
- DEVELOPMENT
- ILLUSTRATION
- LOGO
- WEBDESIGN
This Is Coco is a platform for everything coconut and vibrant, plant-based living.
The website focuses on 3 sections: recipes, DIY Beauty and a blog.
Healthy nutrition, beauty and lifestyle come to life through illustrated recipes, info-graphics, colorful food and coconut photographs.
We were involved in all aspects of This Is Coco from branding, art direction, illustration, content creation and web design.
BRANDING
This Is Coco radiates simple sweetness and joy with a feminine vibe.
Healthy living and the love for plants, sunshine and traveling are expressed through the use of pastel colors and a clean, but warm style.
Minimalism and lightness are essential parts of the brand.
The styling of the recipes follows the same principles; clean backgrounds and few toppings to emphasize the beauty of the dish itself.
ILLUSTRATIONS
The illustration style follows the minimalistic characteristics of the brand: flat design with simple shapes and solid colors, omitting extra details, shadings and textures.
PLATFORM
Our primary focus was on creating a clean platform so that the colorful content could fully stand out.
The website ensures easy navigation, with a strong emphasis on functionality to showcase a variety of features, including recipes, DIY beauty tips, blog content, events, and more. Notably, the key focus is on presenting a diverse selection of coconut recipes.
Coconut vibes
Coconuts are one of these things that make you think about travelling, summer time, tropical destinations and sweet, exotic flavors.
It’s fun to work on a project that has such happy vibes written all over it.
This is exactly what I envisioned This Is Coco to be: fun, sweet, happy and playful! Everyone who sees it says it puts an instant smile on their face. That's what I want to transmit.Erika Broz - This is Coco Founder
