Eddy Toyonaga is a power vinyasa teacher known globally for his playful and challenging style of yoga. He focuses on arm balances, handstands and the connection between heart and breath in his practices.
We did all aspects of this project from creative direction and branding to website design and development.
Branding
Development
Logo
Webdesign
Branding
Eddy’s philosophy on life and his roots form the base for his practice and teachings.
His Japanese background, Buddhist upbringing and his love for nature are an integral part of him as a person and teacher.
The brand identity that we created for him is a subtle fusion of the 4 elements wind, water, earth and fire, his traditional Japanese tattoos, and his family crest.
Eddy’s logo is made out of two of the elements – earth and water which highlight the word yoga that is hidden in his name.
The website’s color palette is based on the 4 natural elements which are also integrated in his tattoos.
We kept it very clean and simplistic to convey a Japanese feel of clean and tidy.
Website
The site’s focus is to offer a balance between learning about Eddy and getting practical information about his schedule / workshops.
A dynamic scheduler displays his upcoming classes as well as his full schedule page.
Eddy travels a lot for workshops and retreats, which is why we created a page for each of them.
I can't thank Erika and Daniel enough for the awesome job they did. They managed to capture the exact essence of what and who I am in a digital form. I didn't know how they would be able to do this at the start of the project, but I couldn't be happier with the final result. Thanks guys!
Eddy Toyonaga - Power vinyasa yoga teacher
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.